I created a fictional airline called Amber Airlines. It was based on Virgin Airlines and a little of JetBlue. Amber is a luxury airline that provides quality. The customer base targets business men/women executives. It is not cheap, basic, or offers bare minimum. Their mission is to provide customers with the most travel destinations, best quality, and high levels of comfort and luxury. The project includes a logo, variations, usage and treatment, typefaces, color palette and design assets, staff guidelines, uniforms, the fleet, travel documents, and some marketing materials.