For this project, I did a rebrand of the Prosecco company, Mionetto. They were originally founded in 1887 and are a family business. While the brand reflects the heritage, as time changes, so do their target audience’s preferences. The logo is a bit complex and busy and the only recognizable part was the orange color (which is used by other companies), I wanted to make the logo more recognizable from a distance and to modernize and simplify it. 

The first step was to start sketching, since I wanted to keep it simple, I only used the M from the name and played around with many variations. Since prosecco has a unique distilling process and is served in special bottles and glasses, I was debating incorporating those methods and differentials some way. 

As one of my earlier design projects, I learned how many sketches it takes before ending up with the so and so “final” variation. 

My deliverables for the project was a logo and stationary. I had many ideas for my stationary and how to make it unique. I thought about custom die cuts, sleeves for the business cards, the shape I wanted things to be, in addition to how to make it easier for the users. I stuck with the color orange since it’s eye catching and some people have already associated it with the brand. Additionally, color orange stimulates people’s brain activity and is associated with socializing which are important aspects of prosecco and other alcoholic beverages.

Keeping with the clean, modern and simplistic approach, I decided to make icons for the business cards and stationary. Through a previous internship, I learned that when making icons, the collection should look like they belong together and have the same about of ink (or weight/fill)

I like how stationery tends to be customized for the recipient so I wanted to have an envelope with a window to eliminate the need for custom labels, handwritten addresses. 

Since most documents are folded into thirds for the #10 legal envelopes, I made it easier for people to do by indicating the place to make the folds. The first fold should be creased at the letter N.

For business card, I originally planned to have it be a die cut business card with a sleeve but it got complicated and my goal was to make the experience easy for the user. Instead, I mimicked the curvature of the sides of the card from the logo and the bubbles from the prosecco. Overall, I am really passionate about this one for several reasons, one, it was one of my firsts, am a fan of bubbly wine, and I learned a lot during the process